Entertainment Consortium Destined to be the Next DRM Failure
It seems the lessons of the past are not so easily learned. Time and time again DRM encumbered content has tried and failed to catch on with consumers. Yet, the megalomaniacs in the entertainment industry just can’t get their head around the concept that people would rather own the things they pay for.
So, according to this story on the BBC, once again they have formed a consortium to develop, yes you guessed it, yet another DRM scheme.
Here is my “bold” prediction; while they waste time arguing about how to deliver content online, the entire Internet will “solve” that problem for them in much the same way Napster “solved” online music delivery.
Can you believe it’s 2010 and the entertainment industry is just now starting to talk about how to deliver content online? Seriously?!? Where have these people been for the last 10 years?
I thought the music industry was a bunch of arrogant ignoramuses but at least in 1998 the music execs could make the excuse “hey, we’re baby boomers! We know nothing about this interweb thingy.”
No excuse for that now.